Last Tweet was a Great article about why Not to FaceBook. http://bit.ly/rjDVo9 via @ParagonMoon THEN READ! this Insightful Comment-
Since you asked us to share our thoughts:
1. You do NOT own the traffc - This is an interesting one. First, I really don't need to own the traffic. I just need to leverage Facebook to drive the traffic to my sites (facebook is the #2 referred of traffic to my website and blog). That said, I am also using the Wordpress plugin WPBook and a custom app that posts my blog directly to Facebook. Taking it a step further, comments posted within Facebook on that blog post are imported directly as blog comments - so, in fact, if I choose to leverage the app as the platform for EVERY post, I would infact own the traffic.
2. Not everybody sees your updates - Correct, but through tagging, sharing and leveraging my networks my posts regularly show on the news feeds of my fans. How do I know - I ask them! As a matter of fact posts on my pages generate a significant amount of comments and likes even without tagging. For that to occur, the post must have been visible. Thanks to the new ticker, while a fan might not see the original post, they may see a friend's interaction on my page.
On one of my pages, I actually run a regular feature 3 days per week. I actually have fans that come back regularly on those days for that content even if they don't see the post itself. I skipped a week of the regular posts and on those days, I had fans take the time to post asking why the feature was not available.
I also have hard data to verify that while most of my fans are not active on the page, they are aware of what I post. Always a pleasure when a fan makes a purchase based on a post - especially when that fan has NEVER liked or commented on anything. To simplate that most fans never come back is simplistic.
3. You don’t know how it really works - But I do understand it. I can read and decipher my insights and Edge rank (50 for the year on my main page) and I have figured out how to tweak my posting strategy to affect Edge and Insights. I have been able to do this very successfully and was able to duplicate my success for a friend by having him employ my strategies. HUGE difference.
4. Your Landlord can change things at anytime This may be true but the same applies indirectly for websites and blogs since they rely on SEO and Google routinely tweaks their algorithms for search ranking. I can guarantee that those changes aren't always within your best interests either.
5. Is not the best communication channel Twitter might be better for rapid engagement, but Facebook is no slouch if used correctly. You asked how long it takes me to respond to a comment in Facebook - my average response time is no different than it is for Twitter. Why - mobile communications. You comment - I respond. I have had many real-time conversations is Facebook.
6. Engagement is extremely low Seems to me that this is less a function of Facebook's platform and more a function of content. I do know who my core fans are and regularly engage and reward them. I only need 1 core fan to drive enough revenue to make the time spent worthwhile. Fact is, one of my pages actual has 25 core fans out of 450 fans. That works out to .056%. I would consider that a high level of engagement. Content is the key.
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